ADM 3318 Lecture Notes - Lecture 4: Economic Surplus, Value Chain
Strategy
At a firm level
Actions that managers take to achieve/attain goals of the firm
Some goals may be increasing profits, increasing revenues
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Some actions may be setting up another plant, production
customization
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Four aspects to strategy
Value creation
Activities that increase the "value" of goods or services to
consumers
C -Cost
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P -Price
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V - Value
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V - P = Consumer Surplus
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P - C = Profit Margin
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V - C = Value Addition or Value Creation
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Positioning at a strategic level
At a firm level - making a choice and structuring towards that
direction
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Efficiency barrier
This barrier shows the efficiency of a companies' positioning
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If companies want to reduce their cost, they might not have
to much differentiation
If a company wants to increase their differentiation,
they will have to also increase their costs
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Value chain
Options
Lowering cost
Lowering costs may be hard for a company to do
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Moving production to another country where it is
cheaper to produce may be needed
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Driving differentiation
This cost money
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You may have to do things differently at different levels
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Latter need not be at a "low cost"
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Both relate to strategic positioning
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Key functions vs. Support functions
The Value Creating Functions vs. Supporting the Value
Creating functions
R&D
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Production
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Marketing and Sales
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Service
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Role of strategy
Competitive pressures now force firm's to make a very conscious
effort in lowering cost and or, pushing towards increased
differentiation - superior product offering
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Global competition and competitiveness virtually no other choice in
market after market
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Making global expansion profitable
Expanding globally has immense benefits in today's environment
What are these and leveraging them?
Locational economies
Optimal location to create vaie at possibly the lowers
cost
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Efficient
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It has a dramatic effect in enhacing the firm;s product
offering in terms of differentiation as well
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It allows a firm to chanrge a premium for its products
and services
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Clearly these amy realte to country
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Leveraging core competencies â–ˇ
Advantages of experience (effects)â–ˇ
Transferring subsidiary skills â–ˇ
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Class 4 -Jan. 17th
Wednesday, January 17, 2018
08:32