ADM 2372 Lecture Notes - Lecture 2: Sales Process Engineering, Information System, Strategic Planning

• School: University of Ottawa
• Department: Administration
• Course: ADM 2372
• Professor: Mirou Jaana

Document Summary

Examples of the power of business and technology. Amazon: not a techno company, focus is selling books. Netflix: not a techno company, focus is renting videos. Organizations usually operate by functional areas (marketing, sales, operation, etc. ) It: incorporate the people using the system, input, processing, storage, and output. Is: computer-based tool that people use to work with information and that supports the information. It can be an important enabler of business success and innovation. Management information systems: the function that plans for, develops, implements and maintains is hardware, software and applications that people use to support the goals of a company. Mis is a business function, similar to accounting, finance, operations and hr. When beginning to learn about is it is important to understand: difference between data, info and knowledge. Data: raw facts that describe the characteristics of an event (codes and numbers) Info: data converted into a meaningful and useful context (sales, processed data)