ADM 2372 Lecture Notes - Lecture 2: Domain Knowledge, Netflix

• School: University of Ottawa
• Department: Administration
• Course: ADM 2372
• Professor: Morad Benyoucef

Document Summary

On exam: difference between data, information, knowledge. It allows you to compete, makes your business better: integrated in amazon, netflix, banks. It (cid:271)e(cid:272)o(cid:373)es is o(cid:374)(cid:272)e you use it (cid:894)(cid:858)it e(cid:374)a(cid:271)led is(cid:859)(cid:895: ex. Cu & uo can buy same it but once they use it changes to is as they have different people, information, processes, etc. (different interaction) Is are usually opened to customers to enhance experience (crm: students registering for courses online, customers checking if an item is in stock online, erp: allowing others to access your is. Exercise: facebook make money through ads: fa(cid:272)e(cid:271)ook has large (cid:374)u(cid:373)(cid:271)er of users as well as data o(cid:374) the user(cid:859)s interests through browsing histories which is attractive for advertisement to the other companies. Functional areas in organization: operations customer booking rooms, management how many room we have left, strategic do we need to expand? (look inside and outside the company, external information) Fundamental skills for is: business knowledge, domain knowledge (technology fundamentals)