ADM 2320 Lecture 2: module 2
31 May 2016
School
Department
Course
Professor
Document Summary
Not a decision but an informed and inspired conclusion. How can you reshape the industry structure? everyone has to know the strategy. Corporate goals and values corporation"s institutional standards of behaviour building corporate brand image reputation and credibility leadership public relations. Right hand rings : a case in market development diamonds - make diamonds nice for more occasions and a bunch of different sizes. Strategic planning grid business strengths/ industry attractiveness high medium low high cow/star cow/star medium cow/star dog question mar dog low low dog dog. Business strength: size, growth, share, position, profitability, margins, technology position, strength/weaknesses, image, pollution, people industry attractiveness: size, market growth, pricing, market diversity, competitive structure, industry profitability, technical role, social, environment, legal, human. 2. size of the circule is proportional to the size of the industry, the shaded represents your sbus in terms of share. Marketing mix pricing strategy product strategy distribution/delivery strategy promotional strategy together they make the marketing strategy.
