ADM 2320 Lecture Notes - Lecture 1: Jargon, Jack Trout, Panel Data
3 Apr 2016
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Set of business practices designed to plan for and present an organisation"s products or services in ways that build effective customer relationships. (canadian marketing association) Process by which companies create value for customers and build strong customer relationships to capture value from customers in return. (american marketing association) C. m. a. and a. m. a have both in common to build good customer relationships. It is important to build good customer relationship since, for example, some people are old and may die naturally or some may be so successful they may be targeted by bigger companies that others can"t compete with. Disney themed parks: make a dream come true today . Never too late to have a great childhood. Some businesses go out of business because they focus more on their products rather than on creating value for their products. Ex: kodak was too focused on making better films rather than innovating with the trends of society.
