ADM 2320 Lecture Notes - Lecture 12: The Huffington Post, Pest Analysis
23 Mar 2016
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Document Summary
Lindencraft inc. is an ottawa-based, family-owned company that provides custom kitchen cabinetry, custom remodels and renovations for kitchens, bathrooms, and basements, etc. The goal of lindencraft inc"s marketing campaign is to access the best list/category of consumers who will continually need more home remodeling work done due to the age of the home they live in. Moreover, to get the same consumers to refer the company to their friends/family who are willing to pay more to get comfort and quality offered by a professional and legal business (mccadden, pg. Therefore, these same homeowners can give lindencraft potential to do additional services in the future. Since the company doesn"t explicitly express its market segments, the segments provided are based on what the majority of home renovation companies follow. Segment a is made up of first homers, who are families/couples that recently moved in a home and see it needs some customization as soon as possible.
