ADM 2320 Lecture Notes - Lecture 3: Focus Group, Panel Data

22 views4 pages

Document Summary

Step 1: deine the research problem and objecives: poor design arises from three major sources. Focusing on research quesions that markeing research cannot answer. Addressing research quesions to which the answers are already known. Step 2: design the research project: researchers idenify the type of data needed and determine the type of research necessary to collect it, purpose of the markeing research is twofold. To determine the brand"s current relaive market share. To assess how that posiion will change in the next few years: secondary data. Pieces of informaion that have been collected prior to the start of the focal research project. A markeing research project begins with a review of the secondary data. We use secondary data to narrow down our problem and shed light on our problem. Data the is available for a fee from commercial research irms such as. Are those data collected to address the speciic research needs/quesions currently under invesigaion.

Get access

Grade+
$40 USD/m
Billed monthly
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
10 Verified Answers
Class+
$30 USD/m
Billed monthly
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
7 Verified Answers

Related Documents

Related Questions