ADM 2320 Lecture Notes - Lecture 7: Nine West Holdings, Jack Layton, Asda

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Sharon Lee

Document Summary

Marketing research: a set of techniques and principles for systematically collecting, and interpreting data that can aid decision makers involved in marketing goods, services or ideas. There is a 5 step process for research: define the research problem and objectives. Once the research process is defined, marketers must specify. It is the most important step of the research process. If you do it incorrectly you will end up with the wrong solution even though you did the whole process correctly. If you define it correctly but carry out the process incorrectly, you may end up with results that may be useless or misleading objectives. If they are poorly defined, marketing research may be wasted. Poor design arises from: basing research in irrelevant research questions, focusing on questions that cant be answered or answering questions that are already known: design the research project. Researches identify the type of data needed and determine the type of.