ADM 2320 Lecture Notes - Lecture 11: Logistics, Marketing Channel, Supply Chain
28 Jun 2018
School
Department
Course
Professor
Suppliers --> Producers --> consumers
Packaging
•
Transportation
•
Ware housing
•
Inventory
•
Logistics: All activities involved in the flow of good
Wholesalers
•
Brokers
•
Dealers
•
Agents
•
Resellers
•
Retailers
•
Distribution Channel:
B2B
B2C
Network of firms involved in flow of goods
•
Supply Chain:
Information flows
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Coordination
•
Mutual trust
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Strategic relationships
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Commitment
•
Track the following:
12 - Distribution Channels supply chain & logistics
Thursday, 16 November, 2017
11:51 AM
Marketing Page 1
Document Summary
12 - distribution channels supply chain & logistics. Logistics: all activities involved in the flow of good. Network of firms involved in flow of goods. Major influences: customer expectations and channel members" characteristics. Many good things when a middle person is addedd. Buying - purchase goods for resale to other intermediaries or consumers. Risk taking - own inventory that can become outdated. Independent marketing channel- work on their own without communicating with other groups. Vertical marketing channel - work together to make it more appealing to the consumer. A supply chain in which the members act as a unified system. Supply chain system in which there is no common ownership and no contractual ownership and no contractual relationships, but the dominant channel member controls the channel relationship. Logistics management: making merchandise flow e. g. for clothes the hangers and prices are already on them.
