ADM 2320 Lecture Notes - Lecture 12: Brand Loyalty, Barcode, Brand Awareness

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

It is important to establish in advance exactly what problem needs to be solved. Clearly defining the problem and research objectives help to keep to scope of the project in check. Researchers identify the type of data needed and determine the type of research necessary to collect it. Determine the type of research necessary to collect the data. Project objectives drive the type of data needed. Based on what kind of data needed, you get your data from different places. If no, both sets of data are unreliable. Pieces of information that have been collected prior to the start of the focal project. Can be free or very inexpensive to obtain. Can also be purchased from specialized research firms. Downside - may not be specific or timely enough to solve the research needs. This is data that is available for a fee from commercial research firms.