ADM 2320 Lecture Notes - Lecture 9: Trade Commissioner Service, Export Development Canada, Canadian Commercial Corporation
16 Jul 2017
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Focus on growth and acceleration in global markets. C(cid:396)eated a (cid:272)ha(cid:396)it(cid:455) (cid:396)aised (cid:373)illio(cid:374) dolla(cid:396)s. Social media and communications has changed the way we behave, follow up and action our business decisions are real time. Working in time zones is a reality today (a lot of activities are migrated internationally) Preparation (which country will benefit from a particular idea) Approach gac, trade commissioner service, export development. Use your resources wisely (cid:862)p(cid:863) principles of global selling. Dos and do(cid:374)"ts (colour in a specific country for example) Know your customer (challenges, likes, wants, needs, etc. ) Skills to build bridges (using social media as a tool) Trust hard to get and easy to lose. No longer a set path to success. Mds is a leading supplier of engine test facilities. Designs, supplies, operates and maintains test facilities for aero, industrial and marine gas turbine engines. Three businesses in this industry (us & belgium are the other two); high barriers to entry.
