ADM 2320 Lecture Notes - Lecture 25: Sales Promotion, Sales Process Engineering, People Skills
10 Dec 2016
School
Department
Course
Professor
Document Summary
Chapter 15: advertising, sales promotions, & personal selling (part 2) brian to | dec. 2016. Discounts & allowances: cash discount, trade discount, early payment, seasonal discount, quantity discount, commission, quantity discount --- non-cumulative, transactional discount. However you may not be able to buy a big order, only reasonable size order. Trade channel promotions help convince retailers & wholesalers to stock a new brand, give it eye-level shelf space, & promote it in their flyers & other advertisements; more 23920 spent on this^ than consumer sales promotions. Many sales promotion opportunities undertaken by retailers are initiated by manufacturers. To evaluate a trade promotion, retailers will consider factors . Apple on black friday gave customers off. Apple products 1st time apple was associated with a sale like this! Personal selling"s uni(cid:395)ue cont(cid:396)ibution to 4 p"s *not in textbook* (cid:862)most people thi(cid:374)k (cid:858)selli(cid:374)g(cid:859) is the sa(cid:373)e as (cid:858)talki(cid:374)g(cid:859).
