ADM 1370 Lecture Notes - Lecture 3: Customer Retention
7 Mar 2016
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Chapter 3: determining objectives and background for your social media program. You have to be very clear of what you want to achieve from social media. How can you judge the return on investment (roi) of your social media program. One way, is to map the current corporate annual strategy or a three- to five-year strategy to the key points in your strategy. If you don"t have any place to start and you want to align your social media strategy objectives with clearly defined roi metrics you might want to consider the following: Develop new business for new clients or new products. Increase your brand awareness in the market *: decrease expenses. Use social media to recruit new employees or add to your talent pipeline. Invest sm for crm - this will potentially decrease customer expenses by providing more efficient support through this new platform. Achieve cost benefit ratio of your sm.
