ADM 1370 Lecture Notes - Lecture 2: User-Generated Content, Web 2.0, Digital Economy
3 May 2018
School
Department
Course
Professor
Class 2
Review
• Digital arms use information systems to enable the seamless flow of information between
different parts of the organization as well as between the organization and its suppliers
and customers
• Technology ( Information Systems
o Using information systems effectively requires an understanding of the
organization, management, and information technology shaping the systems. An
information system creates value for the firm as an organizational and
management solution to challenges posed by the environment
• Conduct business electronically enables new level of efficiency, competitiveness, and
profitable (I.e. strategy): “digital economy”
• "Digital Persona” of Business
o How businesses, customers, suppliers etc interact in the digital ear
o Often changes the landscape of how business processes are done
o Impacts many things including marketing, branding, communicating and
relationship building
Social-Technical View of Information Systems
• Socio-Technical View of Information Systems
o Includes issues and insights contributed from technical and behavioural
disciplines
o Technical approach
▪ Emphasize mathematically based models
▪ CS, management science, operations research
o Behavioural approach
▪ Behavioural issues (strategic business integration, implementation, etc)
▪ Psychology, economics, sociology
Social Media & Business Strategy
• Social media platforms and applications have changed how we communicate socialize,
access and use information, and shop
• But these tools are the means to doing things and not the ends
• As business managers we need to know how to leverage their potential to achieve
strategic advantage
find more resources at oneclass.com
find more resources at oneclass.com
What is Social Media?
• Social Media
o Social idea is a group of internet-based applications that build on the ideological
and technological foundations of web 2.0 and that allow the creation and
exchange of user generated content
• Web 2.0 & User-Generated Content as a Foundation
o Web 2.0
▪ Term first used in 2004
▪ Software as a continually-updated service that gets better the more people
use it, consuming and remixing data from multiple sources, including
individual users, while providing their own data and services in a form
that allows remixing by others, creating network effects through an
architecture of participation
o User-generated content
▪ Terms popularized in 2005
▪ Various forms of media content that are publicly available and created by
end-users
▪ 3 basic requirements for UGC:
▪ Needs to be published ether on a publicity accessible website or on
a social networking site accessible to a selected group of people
▪ Needs to show a certain amount of creative effort
▪ Needs to have been created outside of professional routines and
practices
• Characteristics of Web 2.0
o The ability to tap into the collective intelligence of users
o Data is made available in new or never-intended ways
o Relies on user-generated and user-controlled content and data
o Lightweight programming techniques and tools let nearly anyone act as a website
developer
o The virtual elimination of software-upgrade cycles makes everything a perpetual
beta or work-in-progress. Application can be defined quickly to meet changing
needs
Types of Social Media
Social Media Trends
• Trend
o Social media has led to the convergence of information and communication
▪ More channels for communication as well as media consumption
▪ Lines between personal communication and media consumption becoming
blurry
find more resources at oneclass.com
find more resources at oneclass.com
