ADM 1100 Lecture Notes - Lecture 10: Switching Barriers, Bargaining Power

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Task environment: the most organizationally relevant forces in the business environment i. e. the industry An industry is defined very broadly in terms of need(s) served and how. A group of firms offering products or services that satisfy the same basic customer needs in similar ways. Roic = return on invested capital one measure of profits. The combined strength of 5 forces significantly explain the average profits of any industry. Average industry profits: total profits of all firms. The weaker the forces are in aggregate, the higher will be average profitability of firms in the industry. The better a firm positions itself with respect to these forces, the higher that firm"s profits are liekly to be. For the manager: how to best position my firm with respect to the 5 forces. Make the firm stronger with respect to each force: rivalry among established companies. Effect on average profitability depends on the intensity of competition and similarity of the basis of competition.

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