ADM 3316 Lecture Notes - Lecture 10: Competitive Intelligence, Secure Communications Interoperability Protocol, Linkedin
13 Apr 2020
School
Department
Course
Professor
Document Summary
As a strategist and a customer executive, you know how important it is to keep track of your competitors, especially where one bad encounter can wreak havoc on your reputation. But what you didn"t know is how easy it is to get measurable and actionable intelligence from online sources and social media. Every day hundreds of thousands of reviews, tweets, and comments are posted about your organization or your competitors. This course will help you compile, interpret, and apply organizational competitive intelligence strategies to the information uncovered. Research has shown that through analyzing these various social media channels, organizations can extract critical competitor business insights and use them to improve positioning and operations. This online course provides you with the strategies and resources needed to effectively leverage social media research to provide you and your organization a definitive competitive advantage: ethics and legalities in intelligence gathering. Competitive intelligence (ci) is the process of monitoring the competitive environment.
