SOCI 1000U Lecture Notes - Lecture 5: Disinfectant, Horizontal Integration, Talcott Parsons
Document Summary
Marshall mcluhan: the media are the extensions of the human body and mind. Today: the human body and mind are extensions of the mass media. Media: the communication do not take place directly through face-to-face interaction (technology mediates the communication) Human perception is literally incarnation marshall mcluhan. Turning scientific principles into technological innovations requires: enormous capital investment in research and development, detailed attention to the way work is organized, legions of technical experts. Modern industries: needed a literate and numerate workforce, needed rapid means of communication for efficient business, mass media: major profit industry. Functions of the mass media: coordinating the operation of industrial and post-industrial society, socialization: transmission of norms, values, and culture, social control: ensure conformity, provide entertainment. Conflict theory: social inequality, some people benefit from the mass media more than others do, mass media favour interests of dominant classes and political groups. Five multimedia giants in canada: bce, rogers, shaw, cbc/radio canada (publicly owned, quebecor.
