SSCI 2900U Lecture Notes - Lecture 7: Conversation Analysis, Focus Group, Participant Observation
7 Jun 2016
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Document Summary
Qualitative research is concerned primarily with words and images rather than numbers. It is usually inductive let"s see what the information tells us before concepts and theories: the process starts with field research, and then concepts and theories are developed. It tends to be interpretivist concerned with meaning: concerned with finding out what an action or event means to the people involved. Often constructionist: social life is not seen as fixed, but as an outcome of interactions and negotiations. Between people, organizations, etc: no fixed meaning, need to interpret. Takes a naturalist perspective: when doing research, the social world should be left as undisturbed as possible let"s observe what"s happening, and see and observe and take the data from there. Types of qualitative research: ethnography/participant observation. Going into social setting, putting yourself in there (various ways full on participant or more of an observer: qualitative interviewing.
