SSCI 2900U Lecture Notes - Lecture 8: Social Desirability Bias, Design Issues, Questionnaire Construction
11 Aug 2017
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Best method available to collect original information about a population. Survey research is a very old, very popular, research technique. 1880 survey by karl marx in france: huge survey for basically the whole country. Each question represents a variable (independent, dependent, intervening) Do(cid:374)(cid:859)t (cid:449)a(cid:374)t it to (cid:271)e too lo(cid:374)g o(cid:396) too sho(cid:396)t. Questions as well as the outline need to be appealing to the population. 5 tips for a good questionnaire: title, a brief introduction and explanation or research, structure of questions: funnel technique, work your way from generalized questions to more specific or restricted questions. Include an open-ended question at the end (why or other:____: conclusion with brief statement again thanking respondents for their time and effort. Close response set questions that have fixed categories for answers (uses a quantitative analysis) Open-ended questions allows for free responses (qualitative analysis) Simple questions that use a concrete indicator (i. e. what is your age in years?)
