COMM 1100U Lecture Notes - Lecture 3: Consumerism, Conspicuous Consumption, Class Discrimination
30 Oct 2018
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Document Summary
We have the idea of being a system and systematic. A systemic body of thought around a political body of thought. A manner of thinking that characterizes a group or a culture. It is a way of thinking that people have in common. In this view: ideology is an ism, like liberalism, conservatism, environmentalism, etc. A way of seeing the world that is wrong. A perspective people are encouraged to believe that is not accurate to the way things are. Generate knowledge and to share knowledge of the way people lived. If you can get people information they can get out of their wrong consciousness to stop seeing the wrong things and start seeing the right things. This perspective that there are wrong and right lenses in which to see the world. In this view: ideology is something shared and agreed- upon by a specific set of people.
