COMM 1100U Lecture Notes - Lecture 2: Branded Content, Market Saturation, Critical Consciousness
Document Summary
The study of capitalism; what it is, how it works and especially its effects. Marxism remains the philosophy of our time because we have not gone beyond the circumstances which endangered it. Example: the impact of labour on social relations. Where we see terms such as socioeconomic status and social class. How we organize ourselves in relation to our environment, in order to survive, thrive and reproduce. These are constructions, not the natural order . Exchange value: based on perception of worth. What someone will give you for it. Commodification: the process of turning use value into exchange value. Symbolic value - come back to in a few weeks*** Labour and work often reflect other social and cultural beliefs (about gender, race, time , feelings, emotions) Capital: the difference between what it costs to make a commodity and what it costs to sell that commodity. Meehan: not all audiences are valued the same way.
