COMM 1100U Lecture 3: COMM 1100 lecture 3 Thurs sept 21

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Lecture 3: contextualizing technology & a brief history of print media. An object (or set of objects: a process. It is not what is made, but how and by what instruments of labour, that distinguishes different economic epochs (marx in hirst et al, p. 49) Our reactions to commodities and their symbolic value: the thing produced hides its relations of production. It is this process of fetishizing the products of technology, rather than explaining the process or social relations involved, that generates the need" for all of us to be electronically up to date (hirst et al, p. Also known as: planned obsolescence or structured obsolescence. The practice of making technology (even though it may still function) outdated, out-of-fashion, useless, or pass in effect, eradicating its use value (hirst et al, p. 57) Dialectic (from week 1) + technology (from 4 slides ago) Explains: how existing technologies shape new technologies, how our ideas and ideologies about technology change over time.

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