AHSS*1080 Lecture Notes - Lecture 9: Op-Ed, Muhtar Kent, Hyperbole
Document Summary
Chapter 11: telling the truth in organizational settings. The chapter examines the informal and formal demands of truthtelling in organizational settings. Truth is evaluated within the dynamics like positive & negative news, enthusiasm and hyperbole. Cnn"s release of the documentary film blackfish in 2013 created a public relations nightmare for seaworld. The film detailed treatment of a killer whale who killed a trainer in 2010. The park tried using a twitter account to manage the backlash, with mixed results. Blackfish documentary: learn about the movie that raised ethical questions about. Seaworld cares: a website launched by seaworld in response to criticism from peta and the public about its treatment of marine mammals. #askseaworld: twitter feed set up by seaworld to respond to questions from the public following the release of blackfish. Seaworld of hurt: website of peta"s highly successful campaign against the treatment of marine animals at sea world.
