AHSS*1060 Lecture 7: Mass Comm notes
Document Summary
Communication media effects on global, individual, and societal levels. Concerns about media: privatization, privacy, digital device. Communication: act of making a message common to people (socially) Social values effect the way communication takes place. Concepts and ideas associated with mass communication: large messages, large addresses, communication from corporate media, mass means large. Mass communication: transmission and transformation of information on a large scale. 3 dimensions of mass comm: production of information, decentralized production, interactive exchange of information. Mass media: vehicles which mass communication takes place, always evolving. New media: emerged in 90"s, designed to facilitate participation on mass scale. Convergence: bringing together different forms of media and technology. Technological convergence leads to government industry changes, results in corporate convergence. Leads to interactive media, participatory culture and media consumers. Dimensions of mass media: distinct set of activities - how society manufactures meaning and signifies reality. Society: body of institution where people live, conditions relationships form.
