PSYC 358 Lecture Notes - Lecture 14: Consumer Behaviour
25 Oct 2017
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Men do risky behaviour draw on to basic principles of parental investment theory. Peacock evolves tails in relations to sexual selection. Signals to peahen that the peacock with the best tail has a specially good gene and traits. Male breed make their nest super fancy to attract mates. Choosy ancestral women put selection pressure on ancestral men to show off. Ties into basic assumption of parental theory. As they age, productivity tails off a bit. Present ambiguous picture and ask young participants to account. When mating motive is triggered, men tend to be more creative. Vs no trigger mating motive what is happening. Creativity tends to cease as men age. When mating motive condition is trigger, men are more inclined to buy. Women more willingly to spend on conspicuous stuff and inconspicuous. Regardless whether mating motive or in control. Men prefers to spend on conspicuous when mating motive triggers.
