PHIL 434 Lecture Notes - Lecture 3: Social Relation, Consumer Education, Object Relations Theory
Document Summary
Module 3 part 2: provide one individualistic critique and one social critique of current advertising practices, produce an argument in defence of companies" right to embellish the truth in their advertisements. False advertising is obviously wrong what we can debate is misleading advertising; that is, a product may mislead consumers, without actually making any false claims. When consumers are mislead, they are no longer able to make free and rational choices a(cid:271)out ho(cid:449) they spe(cid:374)d their (cid:373)o(cid:374)ey. May (cid:373)ake de(cid:272)isio(cid:374)s they (cid:449)ould(cid:374)"t ha(cid:448)e other(cid:449)ise (cid:373)ade. Puffery: the practice by a seller of making exaggerated, highly fanciful, or suggestive claims about a product or service. It is bragging carefully designed to achieve a definite effect. They play to the desires of consumers and relate their product to the desires of the consumers so that they will now think that they need them. Justify puffery by saying that the businesses just give the consumer what they want.
