GEOG 361 Lecture Notes - Lecture 17: Commodity Fetishism, Fetishism, Final Good
Document Summary
Gpn and mncs: while gpn joins many different elements and agents, propelling its unfurling are pri(cid:373)aril(cid:455) mnc(cid:859)s, two kinds of pivotal decisions: Spread across the globe (nike in 46 countries) How are the different processes forming the production network coordinated(governed): single firm does everything internally (vertical integration, processes are externalized (vertical disintegration, strategic alliances. Remain as separate entities, but make legal agreement to work together to fulfil mandate of vertical disintegration: franchise, subcontracting(outsourcing) Commodity fetishism: commodities become fetishized(ian cook, co(cid:373)(cid:373)odities appear si(cid:373)ple, i(cid:373)pressio(cid:374) that the(cid:455)(cid:859)re o(cid:374)l(cid:455) (cid:858)thi(cid:374)gs(cid:859) Crystalization of social and material relationships, which are often invisible. There is much more behind a certain commodity. Independent existence: under capitalism, commodities are given life of their own, independent existence and thereby fetishisize. Commodity chain analysis allows defetishisation: see commodities as thoroughly embedded in set of social and geographical processes. Eei(cid:374)g (cid:272)o(cid:373)(cid:373)odities as (cid:862)all the people (cid:449)ho (cid:373)ade a(cid:374)d sold it(cid:863)
