GEOG 122 Lecture Notes - Lecture 12: Commodity Fetishism, Cambie Street, Apple Inc.
Document Summary
The items you have today, e. g. laptops, phones, bag packs > they all have different global components within each object. Connects to steve jobs, and to the apple corporation in california (silicon. They relied on the intel (that was subcontracted) in an indian electronics company in hyderabad. 9 rare earth minerals used in the phone"s circuitry > these come from. Ian cook: a joint publication with undergraduate students that is aimed to unsettle you in his writing to approach commodities differently (in other words, see them in a different light and as more than what it seems) Commodity fetishism (karl marx): where he believes commodity is the pivotal product of the globe. On the surface, commodities appear trivial and considered simple things which are transacted. In fact, they are incredibly complex because the production of those commodities show the hidden processes they went through, in which we typically don"t think about when purchasing those goods.
