GEOG 122 Lecture Notes - Lecture 17: Canada Now, Consumerism, David Beckham
Document Summary
The beckham phenomenon being an athlete becomes a lifestyle; tv/media celebrity. Sport became more globalized in the 19th century. Nationalized mediatized commodified globalized origins of globalization began in urban england then spread to the united states. However, globalization can also have negative impact on sports. Cold war froze out olympics in 1980 (moscow) and 1984 (la) Bale (2003) says sport is a paradigm of global culture the. Based on character and moral formation made a spectacle. Sport reproduces many social categories. (separation of girls/boys, issue with race up until 60"s, physical disabilities halter) sport and. There has been a de-territorialization of sport: globalization of player base. London"s arsenal fc plays in epl with few english players. Canada hasn"t won a stanley cup sin 1967 (yet hockey is. Globalization of ownership, man utd bought by us glazer family in 2005 for 1. 7 billion. Man utd and nike have three megastores in asia.
