ECON 101 Lecture Notes - Lecture 25: Fixed Cost, Market Power, Competitive Equilibrium
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Econ 101 lecture 25 monopolistic competition and game theory (oligopoly) They produce at a level below the minimum efficient scale in the long run. They produce at a level below the competitive equilibrium. Even though monopolistically competitive firms are inefficient, we as consumers like them because of thing they provide: Monopolistically competitive firms produce slightly differentiated products therefore creating slight variety within the market. The gains consumers derive from variety helps alleviate the loss due to inefficient production. In monopolistic competition, firms constantly compete with each to gain a competitive edge. One edge firms sometimes get, temporarily, is innovation/ However, it also increases a firm"s total revenue. Firms pursue innovation until the mr from innovation is equal to the mc of innovation. Product development is efficient when the msb of the innovation is equal to the msc of the innovation. Another way monopolistically competitive firms gain a competitive advantage is through marketing and advertising.