COMM 393 Lecture Notes - Lecture 2: Calgary Sun
Document Summary
Rainchecks were rarely given and were not honored even if rainchecks were issued. The wholesaler had 100 tv in stock. The president of accused stated they had 2-5 tv sets at the time of the advertisement. The business have 2 branches in calgary. The advertisement was for both calgary branches that advertised the particular tv set was priced to move and was run repeatedly in the calgary sun. Application: the advertisement indicated the particular tv set was priced to move . This suggests that the products are given a low price so they are sold quickly. The ad induced the belief to ad readers that they have the ability to attend the store and buy the particular model at the particular price at the period of advertisement. Oxford dictionary definition of supply : to fulfill, satisfy (a need or want) by furnishing what is wanted; to furnish, provide, afford) something needed, desired, or used).
