COMM 101 Lecture Notes - Lululemon Athletica
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COMM 101 Full Course Notes
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Document Summary
Management information systems and business technology management: btm business technology management. Lululemon improve it systems to increase the share price: track customer demand, easier to access product sell online, data collection email, postal code, credit card. Specify requirements: how not to change your mind frequently, how to clearly explain this to developers, how to ensure that they are met, knowing how to adjust other parts of your business to accommodate the system. Business technology management is for students who are inspired to use technology to change the world : and make money while doing so , communicate from business and technology. Improving business innovation: mit revolutionizing innovation, measurement (data)-> experiment (insights) -> sharing (share insights)-> replication (replicate data, data real or fake, arnold leung grad 2007, ceo of appnovation. Looking ahead btm : operations to reduce product development cycle, accounting and finance to manage money wisely, marketing to improve sales, ob to improve worker productivity, strategy to start new business.
