BUSI 101 Lecture Notes - Lecture 17: Business Insider, Shake Shack, Fast Casual Restaurant
Document Summary
Increases effectiveness of digital marketing: see: strength #5 (cid:523)(cid:498)social media fact sheet,(cid:499) (cid:884)(cid:882)(cid:883)(cid:889)(cid:524) industry (cid:523)(cid:498)fast casual(cid:499)(cid:524) Increases labour cost; increases (already high) menu prices to compensate (sutton, 2017: competition, fast food chains in vancouver, higher prices than competitors, high occupancy cost, see: weakness #4, vancouver"s commercial rental cost increasing (duggan, 2016) As a fairly new company in the fast casual industry, shake shack has quickly established its brand with its hip, trendy image attributed to its modern interior design and quality food. The company started off in new york city, expanding worldwide, and is currently considering entry into the canadian market through vancouver. Shake shack holds all the values dear to vancouverites hearts. The company demonstrates these, they have built a strong backing on social media among the millennial demographic. its commitment to social responsibility in two ways: (cid:498)good )ngredients,(cid:499) and (cid:498)good"n"green(cid:499) (cid:523)(cid:498)stand for something good(cid:499)(cid:524). The restaurant advertises its use of (cid:498)(cid:883)(cid:882)(cid:882)% all-natural angus beef(cid:499) (cid:523)(cid:498)shake shack(cid:499)(cid:524).
