ASTU 100 Lecture Notes - Lecture 3: Perception, Generation Gap, Marshall Mcluhan
Document Summary
Thursday: close reading workshop (the medium is the massage) The medium is the massage was published in 1967; it is more into american pop culture. Marshal mcluhan is a canadian scholar in media studies. He takes his scholarly ideas and disseminates them to the public. He is arguing that people need to take pop culture more seriously as there are many stuff to learn from it. He"s interested in the generation gap (electric drama/ page 9). A huge shift in media is exaggerating this generation gap. Mcluhan focusses on mass media (radio, tv, film/ electric). He began his career as an english literature professor, working primarily at the university of toronto. He received lots of criticism at his time but that got him attention and made him a known public figure in canada and the usa. Age of info (the book was written before the internet was created)
