REC100 Lecture Notes - Lecture 10: Media Literacy, Low Culture, High Culture

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[x]differentiate between the concepts of high and low culture, and articulate the issue with that division. [x]identify some of the benefits and challenges associated with the popular culture consumption. [x]understand some strategies for being conscious consumers of popular culture. Popular culture: the culture of our everyday lives, is present in all human groups and is much more than entertainment the sum of performance, expression, and symbolism that both influences and reflects human culture. Pop culture encompasses a variety of domains including tv radio internet. Maintained limitations, endorsed exclusivity, restricted membership and fostered excellence. Low culture: culture of the masses thought to represent more unrefined mainstream tastes (popular culture) Pursuits taking on new meaning and importance. Can be influential in positive and negative ways. The way we interpret what we see and hear depends on multiple factors that make up our frame of reference (e. g. identity background, interests, experiences, friends, family, social context, etc. )

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