PSYCH253 Lecture Notes - Lecture 4: Cognitive Dissonance, Self-Justification, Mind Control
27 Oct 2015
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Document Summary
Private beliefs and feelings determine our public behaviour, if wish to change behaviour we must change hearts and minds. Attitude favourable or unfavourable evaluative reactions toward something or someone, exhibited in one"s beliefs feelings, or intended behaviour. Abcs of attitudes: affect (feelings) behaviour tendency, and cognition (thoughts) People"s expressed attitudes hardly predicted their varying behaviours students expressed attitudes towards cheating didn"t predict if they were going to cheat. Moral hypocrisy people know what the moral choice is, but rarely make it. Behaviour and expressed attitudes differ because both are subject to other influences. When social influences on what we say are minimal. Dual processing - explicit (conscious) attitudes & implicit (unconscious) attitudes both help predict peoples behaviours and judgements. Implicit association test computer-driven assessment of implicit attitudes. Test uses reaction times to measure people"s automatic associations between attitude objects and evaluative words. Easier pairing (and faster responses) are taken to indicate stronger unconscious associations.
