PSYCH238 Lecture Notes - Lecture 8: Organizational Identification, Role Conflict, Organizational Culture

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Informational dependence reliance on others for information about how to think, feel and act: social information processing theory information from others is used to interpret events and develop expectations about appropriate and acceptable attitudes and behaviors. Effective dependence reliance on others due to their capacity to provide rewards and punishment. Individuals are dependent on the effects of their behavior as determined by reward and punishment provided by others. Involves two complementary processes: group frequently has a vested interest in how individuals think and act because such matters can affect the goal attainment to the group, members frequently desire approval of the group. The social influence process and conformity: major effect of information and effect dependence is the tendency for group members to conform to social norms that have been established by the group. There are three different motives for social conformity: compliance conformity to a social norm prompted by the desire to acquire rewards or avoid punishment.

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