PSYCH101 Lecture Notes - Lecture 7: Fusiform Face Area, Fusiform Gyrus, Transcranial Magnetic Stimulation

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Stephanie Denison

Document Summary

Measures electrical activity; measure through scalp; gives a state of arousal; no spatial detail- don"t know when things are occurring; used to diagnose epilepsy, sleep disorders; new uses-detecting concussion, personality analysis/prediction. Averaging eeg signals; brain response to particular event, gives timing and location from timing of signal; p300-oddball paradigm; some unusual occurrences; response at 300ms is amplified if very surprising and slow if harder to detect. How they might feel; who they are; what they are attending to do. Important for survival and reproduction pareidolia- perceiving a familiar pattern where one does not exist. Featural processing- face; individual features (eye, mouth, nose); characteristics. Spatial layout/configuration of features of the face; characteristics of face. Back of brain in occipital lobe is the primary visual cortex. How we make a holistic percept; it is thought that the ffa inherits featural info from the. Ofa (occipital face area) to make a holistic face percept.