PLAN105 Lecture Notes - Lecture 5: Nonprobability Sampling, Simple Random Sample, Sample Size Determination
9 May 2019
School
Department
Course
Professor
Document Summary
First two stages of survey research: planning and survey research, questionnaire design. Third (3rd) stage of survey research: data collection: use incentives as appropriate, tangible, e. g. , gift certificates, win prizes. 1st stage: planning a survey research: define your mission, why do you want to conduct the survey, outline your research, develop a plan to implement your mission. Self-administered: completion rate lowest for straightforward mail, to increase completion rate. Think: how the respondents will benefit from participating, use of, certified or express mail, e-mail, notify in advance, reminders, re-mail, telephone follow-up, . What is sampling: the process of drawing the sample, i. e. , selecting observations, make generalizations about the population based on the samples collected. Population: the group you want to generalize to and sample from in a study, usually the group (population) is very large to study and you can only study sample(s) of the group.
