HRM200 Lecture Notes - Lecture 3: Human Capital, Employer Branding, The Home Depot

• School: University of Waterloo
• Department: Human Resources Management
• Course: HRM200
• Professor: Dean Bulloch William Peckham

Document Summary

In the previous chapter, human resources planning, we focused on how important it is to have the right people with the right skills in the right place at the right time. Now we will focus on how to get the right people. Recruitment is a critical hr function because the quality of human resources depends to a great extent upon the quality of its recruits. Recruitment is the process of searching out and attracting qualified job applicants. With impending talent shortages, it is even more critical that organizations have a sound recruitment strategy. Organizations with superior recruiting practices outperform those with less effective recruiting programs, because they have the right employees. This means employers are relying more on employer branding in order to be seen as an employer of choice. Getting people excited about the possibility of working for your organization is key. The image your organization presents is critical to attracting the right candidates.