ECON344 Lecture Notes - Lecture 6: Baby Boomers, Brand Loyalty, E-Commerce
1 Dec 2017
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Document Summary
Tea slide: market to those who are into health trends- can lead to increased tea consumption. Loyalty programs- once people get over halfway points they are more likely to have brand loyalty and frequency of visits increases. Marketers are looking for changes in behaviour- consumers with brand loyalty and how to keep loyalty programs beneficial. Demographics: describing the population according to selected characteristics ex age gender. Canadian families are changing- society recognizes changes in terms of divorced parents, blended etc. Population shifts- (cid:272)e(cid:374)sus (cid:373)etropolita(cid:374) areas (cid:894)cma"s(cid:895) where the population in a certain are > 100,000. The faster you can develop new products, the faster the success rate. Impact on customers: blogs, consumer generated content (cgc, consumer to consumer (c2c, customers to business (c2b) Regulatory forces: protecting competition and consumers, the competition act: the most important legislation designed to protect competition & consumers in. Canada ex why apple exists and developed in competition with microsoft who was more successful.
