ECON344 Lecture Notes - Lecture 7: Good Housekeeping
18 Sep 2017
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Document Summary
After reading this chapter, you should be able to: describe the stages in the consumer purchase decision process, distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. Identify the major sociocultural in uences o consumer behaviour. Enlightened carmakers know what customers value: women buy more than 55% of new cars and light trucks, spend billions on accessories and in uence. 85% of all decisions: consumer behaviour: the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. Purchase decision: purchase decision process: the stages a buyer passes through in making choices about which products and services to buy is the purchase decision process. Post-purchase behaviour: cognitive dissonance: a feeling of post-purchase psychological tension or anxiety. A satisfactory or unsatisfactory consumption or use experience is an important factor in post purchase behaviour.
