ECON101 Lecture Notes - Lecture 10: Oligopoly, Profit Maximization, Marginal Revenue
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Market structure or industry composed of one firm. Since there is only one firm in the industry, the industry in effect = the firm. There are no perfect substitutes for the commodity that the company supplies. Firm has complete knowledge of current and future market conditions. Goal of the firm is to maximize profits, and if the monopolists are going to maximize profits, must push marginal revenue = marginal cost. With the respect to exit, monopoly is free to leave industry, industry disappears; Entry however is blocking, barriers to entry contribute to the formation and sustainability of monopoly market structures. Firm is offered a market franchise, firm is given the privilege of offering (the only entity allowed to offer) the product in a particular jurisdiction. Patent: company gets patent on method of production or product, this means the company is the only business able to supply the product in the jurisdiction.