ECON101 Lecture Notes - Lecture 11: Sunk Costs, Fixed Cost, Profit Maximization

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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The firm makes many decisions to achieve its main objective: profit maximization. Some decisions are critical to the survival of the firm. Some decisions are irreversible (or very costly to reverse). Other decisions are easily reversed and are less critical to the survival of the firm, but still influence profit. All decisions can be placed in two time frames: the short run, the long run. The short run is a time frame in which the quantity of one or more resources used in production is fixed. The fi(cid:454)ed fa(cid:272)tors i(cid:374)(cid:272)lude the fir(cid:373)"s (cid:373)a(cid:374)age(cid:373)e(cid:374)t orga(cid:374)izatio(cid:374) stru(cid:272)ture, le(cid:448)el of te(cid:272)h(cid:374)olog(cid:455), buildings and large equipments. We (cid:272)all the fi(cid:454)ed fa(cid:272)tors of produ(cid:272)tio(cid:374) the fir(cid:373)"s pla(cid:374)t. i(cid:374) the short ru(cid:374), a fir(cid:373)"s pla(cid:374)t is fixed. Other resources used by the firm (such as labour, raw materials, and energy) can be changed in the short run.

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