ECON101 Lecture Notes - Lecture 5: Demand Curve, Prefrontal Cortex, Rationality

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Choices you make as a buyer of goods are influenced by many factors, summarized under two broad headings: consumption possibilities, preferences. Consumption possibilities are all the things that you can afford to buy which is limited by your income and the prices that you must pay. A budget line marks the boundary between the combinations of goods and services that a household can afford to buy. Consumption possibilities change when income or price changes. Rise in income shifts the budget line outward but slope remains the same. Change in a price changes the slope of the line. The budget line shows what is possible; preferences determine which possibility is chosen. Consumption possibilities offers various choices, but the choice made depends on preference. Wants to explain what determines demand and marginal benefit. One approach to this problem uses the idea of utility. Utility is the benefit or satisfaction that a person gets from the consumption of goods and services.

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