ECON100 Lecture Notes - Lecture 2: Whole Food, Whole Foods Market
7 Jul 2016
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Place distribution i. ii. iii. iv. v. vi. The marketing channel of whole foods juice is direct channel. Whole foods juice bar uses the raw fruits from the farmers and produce it into juice and smoothies to consumers directly, there is no intermediate between the juice and consumers. Whole foods juice bar itself is the producer and distributor of the product. The whole foods juice bar will choose the high accessibility districts to our target market. The whole foods channel choice is the direct channel which sells the juice directly to the consumers with our juice bar. In order to make sure the healthy and freshness of the product, which is the main requirements of our target market. The market channel and supply chain of whole foods juice is decided better to be short before it reach the customers. This shorter logistics satisfy the quality need for the consumers.
