CS100 Lecture Notes - Search Engine Optimization

• School: University of Waterloo
• Department: Computer Science
• Course: CS100
• Professor: Dan Brown

Document Summary

Knowledgeable users of the web must be streetwise, alert to various dangers and pitfalls. This is also applicable for users of search engines, which provide a way to find information from all corners of the world. Nevertheless, the sense of unbiased access is an illusion. In fact, search engines can be powerful vehicles for promoting business, cultural, and political interests. Search engines can also downplay or even remove content from their index; for example, pages that seem to have malicious intent are usually removed.