ARBUS302 Lecture Notes - Lecture 8: Services Marketing, Personal Selling, Pulitzer Prize For Public Service
16 Dec 2019
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Arbus 302 w8: seven p"s of service. Services represent intangible activities, benefits, or satisfactions that an organization provides to its consumers. This is different than the businesses that market products. The service sector represents a large portion of canada"s gdp. Over 75% of the labour force in canada is employed in the service industry. However, in addition to the traditional four ps, the services- marketing mix includes three more factors: people, physical evidence, and process. This creates the seven ps of services marketing: product (service) Product in the service industry refers to the service itself. Marketers design the service based on the features and benefits desired by customers. Comparing services to goods, services are intangible. Services are not physical goods and most of them have no shelf space. As a result, they are more difficult to describe. Brand name or identifying logo is particularly important in identifying services.
