ARBUS300 Lecture Notes - Lecture 1: Competitive Advantage, Strategic Planning, Value Proposition
3 Feb 2018
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Document Summary
Consistent with recent moves: general manager: responsible for all functional facets of the business. Job is to create value for the enterprise: general manager perspective: understanding/appreciating issues facing people who are placed in the specific role of a general manager. It"d be nice if all workers had this: helps identify relevant data, info, knowledge important to strategic analysis and action. Job of the general manager (gm: create value for the enterprise, recognize emerging opportunities/challenges, prepare response, ensure success of plan. Role of manager: assessing performance through 2 methods. Main emphasis: which way is it currently moving, q1 = desired state is q1. This image is an example of a company that moved from q2 to q3. Some know the org should change, but happy workers won"t want: q3: org is achieving operating goals at the expense of org health. May arise because management to make uncomfortable changes. (ie government jobs) puts pressure for short-term profits, often via downsizing.
