AFM373 Lecture Notes - Lecture 2: Opportunity Cost, Profit Maximization, Net Present Value

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Class 2
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Jan 8th
January 8, 2018 1:07 PM
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Product, social, economic
takeovers
Outsider institutional shareholders
cares about profits
Outsider retail shareholders may have
mixed feels
Unilever will lever the brand and product
Society got better became the winners of the
transaction won more than what the losers
lost
Stakeholder theory:
Care about all parties
Downside:
Confused who are stakeholders and how
to cater to their interests
A single value doesnt mean ignore
everything else, e.g. social and econ may
feed into product value
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Document Summary

Society got better became the winners of the transaction won more than what the losers lost. Confused who are stakeholders and how to cater to their interests. A single value doesn"t mean ignore everything else, e. g. social and econ may feed into product value. If you let the market be free, people compete with each other and reaches competitive equilibrium. This makes the pie the biggest and creates the most wealth. The invisible hand of the market can do what no governments can do. Economic profit: e. g. if i produce a product and sells for , and someone else produces at . The opportunity cost for me is the of the other person"s selling price. Resources will end up in the hands of those that can best use them. We assume consumers are rational. e. g. we spend k on iphone, that was the best possible use of that money. No body owns it, but everyone suffers if its polluted.

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